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夏色美人

夏色美人

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Country: Japan
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Capturing moments filled with summer radiance

夏色美人 is a yukata brand developed by KIMONOMACHI (Kyoto Kimono Town), a Japanese-style clothing e-commerce brand from Kyoto. It has offered original yukata since 2015, focusing on yukata based on historical designs with modern color nuances, and presenting products that can be worn as either yukata or summer kimono. With the aim of expressing beauty amid the radiance and brightness of summer, the brand centers on summer Japanese clothing featuring nature-themed patterns, ornate designs, and high-performance materials.

Concept

It expresses beauty amid the radiance and brightness of summer.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

KIMONOMACHI

Parent brand

Clothing

A yukata line emphasizing functional fabrics and styling options that include summer kimono

An original yukata brand launched by KIMONOMACHI in 2024, it is a line focused on summer a

An original yukata brand launched by KIMONOMACHI in 2024, it is a line focused on summer attire within the parent brand’s broad range of Japanese clothing. Its designs are based on older patterns, with contemporary color nuances added, and feature motifs drawn from nature and the brightness of summer. For some products, including those made with tate-ro fabric, it also proposes wearing them as summer kimono rather than only as yukata. The 2026 collection uses high-performance cotton with a cooling touch and UV treatment, highlighting both reinterpretations of its patterns and functionality for summer wear. While Clarus centers on nature motifs and translucent colors, 夏色美人 focuses on fabric functionality and styling proposals that also include summer kimono.

2009 Parent brand

KIMONOMACHI

Clothing

A yukata line emphasizing functional fabrics and styling options that include summer kimono

An original yukata brand launched by KIMONOMACHI in 2024, it is a line focused on summer a