KIMONOMACHI

An original Japanese clothing line for children under KIMONOMACHI, it was launched in 2021 as kimono for Shichi-Go-San celebrations. In collaboration with a long-established kimono maker in Kyoto, the line selects colors and patterns from fabrics used for adult kimono and offers celebratory garments that are not bound by conventional ideas of what is childlike or by gender-based norms. Its range has expanded from kimono for three- and five-year-olds to unisex baby hakama sets, now also intended for occasions such as the first meal ceremony, a baby’s first seasonal festival, and birthdays. Unlike the parent brand’s everyday kimono and yukata, this line focuses on children’s milestones and family events, and differs in purpose and audience from the women’s yukata lines Clarus and Natsuirobijin.

An original yukata brand launched by KIMONOMACHI in 2024, it specializes in yukata within its parent brand, which offers kimono, yukata, obi, and accessories. Drawing on summer motifs such as flowers, landscapes, fireworks, and starry skies, it has continued to offer bright, vivid patterns with colorful, translucent palettes, adding new designs in 2026 as well. While 夏色美人 centers on classical designs, high-performance materials, and styling suggestions for wearing yukata as summer kimono, Clarus is the yukata line focused on designs and color expression inspired by nature and seasonal scenery. Its audience also differs from that of petite liberte, which focuses on children's celebratory attire and baby hakama.

An original yukata brand launched by KIMONOMACHI in 2024, it is a line focused on summer attire within the parent brand’s broad range of Japanese clothing. Its designs are based on older patterns, with contemporary color nuances added, and feature motifs drawn from nature and the brightness of summer. For some products, including those made with tate-ro fabric, it also proposes wearing them as summer kimono rather than only as yukata. The 2026 collection uses high-performance cotton with a cooling touch and UV treatment, highlighting both reinterpretations of its patterns and functionality for summer wear. While Clarus centers on nature motifs and translucent colors, 夏色美人 focuses on fabric functionality and styling proposals that also include summer kimono.