Clarus is a Japanese yukata brand launched by Kyoto Kimono Town in 2024. Inspired by the Latin words for “pure” and “bright,” it offers women’s yukata featuring motifs drawn from the beauty of nature, such as flowers and landscapes. Its designs center on bright, ornate patterns and colorful, translucent hues, with collections including “Summer Memories” and “Plant Encyclopedia.” The brand mainly offers yukata screen-printed at dyeing factories in Japan, along with sets that pair them with obi and geta. It continues to be offered as an original brand of Kyoto Kimono Town.
Concept
Expressing bright, pure translucence through motifs drawn from the refreshing beauty of flowers and landscapes, with bright, ornate patterns and colorful, translucent hues.