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petite liberte

petite liberte

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Country: Japan
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Not flashy colors, not childish Japanese patterns. That’s “a little freedom”.

petite liberté is a Japanese kimono brand for children, launched in 2021 by 京都きもの町. Focusing on kimono for Shichi-Go-San and haori-hakama and hifu sets, it also offers outfits for children’s celebrations and commemorative occasions, including hakama sets for babies. Its official blog presents “becoming a little freer from the idea that things should be a certain way” as its concept and introduces designs that are not bound by gender norms. The Shichi-Go-San kimono are made in collaboration with a long-established kimono manufacturer in Kyoto, and the products are sold through 京都きもの町.

Concept

A little freedom from the idea that things should be a certain way

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

KIMONOMACHI

Parent brand

Clothing

A line of celebratory clothing and baby Japanese garments for children, without regard to gender.

An original Japanese clothing line for children under KIMONOMACHI, it was launched in 2021

An original Japanese clothing line for children under KIMONOMACHI, it was launched in 2021 as kimono for Shichi-Go-San celebrations. In collaboration with a long-established kimono maker in Kyoto, the line selects colors and patterns from fabrics used for adult kimono and offers celebratory garments that are not bound by conventional ideas of what is childlike or by gender-based norms. Its range has expanded from kimono for three- and five-year-olds to unisex baby hakama sets, now also intended for occasions such as the first meal ceremony, a baby’s first seasonal festival, and birthdays. Unlike the parent brand’s everyday kimono and yukata, this line focuses on children’s milestones and family events, and differs in purpose and audience from the women’s yukata lines Clarus and Natsuirobijin.

2009 Parent brand

KIMONOMACHI

Clothing

A line of celebratory clothing and baby Japanese garments for children, without regard to gender.

An original Japanese clothing line for children under KIMONOMACHI, it was launched in 2021