Bread & Boxers

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Overview

Tagline

Feel Good. Look clean. Keep it simple.
Bread & Boxers is a brand founded in 2008 in Stockholm, Sweden, by Henrik Lindahl and Alexander Palmgren. It began as underwear for hotel rooms, inspired by an experience of losing luggage while traveling. Today, it offers everyday basics such as underwear, T-shirts, and loungewear for men and women. The brand emphasizes simplicity, comfort, and functionality, and is committed to making clothing for everyday life.

Concept

We design clothing for life between the big moments.

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