Tagline
HAPPY starts running.
Happy Socks is a sock-focused brand founded in Sweden in spring 2008 by Mikael Söderlind and Viktor Tell. Its concept is to “turn everyday essentials into colorful designs and fill people around the world with happiness.” It offers designs inspired by art, fashion, and pop culture, and sells items such as underwear in addition to socks. Each new collection is updated to be better than the last, and the brand also works with sustainable materials. Its products are presented in more than 90 countries.
Concept
To turn everyday essentials into colorful designs and fill people around the world with happiness