Tagline
Leather: a man's badge of honor
BUFFALO BOBS NOIR was a line developed by the Japanese menswear brand BUFFALO BOBS. A 2012 official blog introduced it as one of three brands operating since 2011. Centered on leather, the line featured rock-inspired items and avant-garde silhouettes with a fashion-forward feel, incorporating long lengths and draping. It valued wearing leather for a long time and positioned it as a “man's badge of honor.”
Concept
The concept positioned leather as an indispensable element in defining men across eras and associated men and leather with a shared history. It emphasized the number of years leather is worn over how many pieces are purchased, viewing the wear accumulated over time as a man's history and leather as a “man's badge of honor.”