byeA.

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Overview

byeA. is a Japanese fashion brand launched in 2024 by Haruki Ishiguro. Ishiguro, who has experience in buying at L’ECHOPPE, directs the brand, which offers T-shirts and sweatshirts, caps, bags, and lifestyle goods. With “humor you can buy on intuition” as its theme, the brand creates items with a unique, slightly cynical perspective.

Concept

Humor you can buy on intuition

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2026.02.14

FREAK'S STORE

An exclusive capsule collection with independent brand byeA. It incorporated the initials of FREAK’S STORE into its signature caps and also included T-shirts and clear bags. The items were released on separate dates in stores and online.

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Country of origin, founding year, categories and parent brands.

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