calm (calm160) is a Japanese menswear brand launched independently in June 2021 by brand director Miki Inada. It is intended for men around 160 cm tall, with a stated suitable range of 158–164 cm. The brand offers clothing that allows wearers to make the most of their height without alterations, and aims to provide an “exciting experience” at three moments: choosing, buying, and letting go of clothing. The brand name changed to calm160 on April 1, 2023.
Concept
An exciting experience, unconstrained by the body one is born with