Tagline
Summer, on repeat.
CALUA is a German swimwear brand founded in 2020 by German fashion designer Luisa Christel Kufner. It offers tops and bottoms, focusing on bikinis, and produces small collections featuring original prints designed by the founder herself. Its official vision centers on self-realization, confidence, and self-love, and aims to support each woman’s individuality and self-expression. It uses recycled materials, with designs created in Germany and production taking place in Portugal and China.
Concept
CALUA stands for self-realization, self-confidence, and self-love.