CAWAII

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Country: Japan
Founded: 2005 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

CAWAII is a Japanese e-commerce apparel brand for women, founded in 2005. Operated by One Piece Co., Ltd., it offers clothing that brings a sense of the extraordinary into everyday life, primarily for women in their 40s to 60s. With the concept of finding kawaii styles not found elsewhere, the brand values feelings of “kawaii” and “liking what you love,” and encourages women to enjoy fashion in their own way. Its online selection includes dresses, tops, bottoms, and accessories.

Concept

Discover kawaii styles you won’t find elsewhere

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Ms.chubby by CAWAII

Sub-brand

Clothing

A specialist line addressing demand for plus-size clothing

A plus-size-oriented derivative line bearing the CAWAII name, it complements the parent br

A plus-size-oriented derivative line bearing the CAWAII name, it complements the parent brand’s product range in terms of sizing. Examples include dresses available in 3L and 4L, and plus-size underwear emphasizing stretch. In addition to a range of sizes, the line offers products designed with roomier silhouettes and ease of movement in mind. While CAWAII offers women’s clothing in a broad range of designs, this line provides options for women with fuller figures and is positioned as an entry point for enjoying CAWAII-style designs in plus sizes.

- Sub-brand

Ms.chubby by CAWAII

Clothing

A specialist line addressing demand for plus-size clothing

A plus-size-oriented derivative line bearing the CAWAII name, it complements the parent br