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Frency & Mercury

Frency & Mercury

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Country: Japan
Founded: 2005 2000s
Category: Eyewear
Related brands: Eyewear brands founded in the 2000s Eyewear brands from Japan

Overview

Tagline

Let yourself be as graceful as you are.

Frency & Mercury is an eyewear and sunglasses brand launched in Japan in 2005 by Japanese eyewear designer Eque.M. Centered on handmade production in Japan and high functionality, it offers glasses and sunglasses made with metal and acetate. The brand's motto is “Let yourself be as graceful as you are.” Its concept is “presenting oneself gracefully as one is,” and it has gained recognition in more than 30 countries outside Japan against a background of Japanese craftsmanship.

Concept

Presenting oneself gracefully as one is

Frency & Mercury characteristics

Main traits of Frency & Mercury

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Frency & Mercury relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.