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Factory900

Factory900

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Country: Japan
Founded: 2000 2000s
Category: Eyewear
Related brands: Eyewear brands founded in the 2000s Eyewear brands from Japan

Overview

FACTORY900 is an eyewear brand launched in 2000 by Aoyama Optical Co., Ltd. of Fukui City, Fukui Prefecture. Led by designer Yoshinori Aoyama, the brand draws on molding techniques developed in Fukui and Sabae and handles the entire process, from planning to production. Its current brand concept is “THAUMAZEIN,” and its collections include FUTURISTIC, LAB, and RETRO. The brand has also received design awards in Japan and abroad.

Concept

THAUMAZEIN: A philosophical starting point meaning “wonder.” The emotions stirred by beauty lead people toward a self they have yet to discover.

Factory900 characteristics

Main traits of Factory900

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Factory900 relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2010-2014

Year Brand Category Description

2010

factory900 lab

Sub-brand

Eyewear

A derivative line that strongly foregrounds experimentation

Within FACTORY900, factory900 lab takes on the role of testing the possibilities of acetat

Within FACTORY900, factory900 lab takes on the role of testing the possibilities of acetate while breaking down and reassembling existing conventions. The official website organizes it as a separate category alongside FACTORY900 itself and FACTORY900 RETRO, with its products offered in the fa-numbered series. Within the overall lineup, it is clearly positioned as the line that foregrounds experimentation the most.

2014

FACTORY900 RETRO

Sub-brand

Eyewear

A spin-off line dedicated to reinterpreting classic styles

FACTORY900 RETRO is a line developed by reinterpreting the classic side of FACTORY900. Whe

FACTORY900 RETRO is a line developed by reinterpreting the classic side of FACTORY900. When it launched in 2014, it began under the name RETRO FUTURE BY 900 and is now established as a retro series centered on the RF-numbered models. The official blog also positions it as a staple line in the retro series. Distinct from FUTURISTIC and LAB, it reworks the contours and sensibility of past eras into present-day products.

2010 Sub-brand

factory900 lab

Eyewear

A derivative line that strongly foregrounds experimentation

Within FACTORY900, factory900 lab takes on the role of testing the possibilities of acetat

2014 Sub-brand

FACTORY900 RETRO

Eyewear

A spin-off line dedicated to reinterpreting classic styles

FACTORY900 RETRO is a line developed by reinterpreting the classic side of FACTORY900. Whe

Collaboration partners

Dates and partner brands

All collaborations

2025.04.26

NEEDLES

An eyewear special order with FACTORY900. The handmade frames, produced in Sabae, were announced and released in six colors, including NEEDLES purple clear.