CERTUS

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Country: France
Founded: 1984 1980s
Category: Watches
Related brands: Watches brands founded in the 1980s Watches brands from France

Overview

CERTUS is a watch brand based in Besançon in eastern France and operated by the watch company SMB Horlogerie. Its main products are wristwatches for men, women, and children, along with alarm clocks and other items. The brand targets a wide range of age groups and sells its products through watch and jewelry specialty stores, mass retailers, and other outlets. Official materials also describe its distribution and after-sales service arrangements, including in-store displays, price labeling, and repair services.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1994

Year Brand Category Description

1994

Go Girl Only

Sub-brand

Watches

A CERTUS offshoot line that served the women’s watch segment

Go Girl Only was conceived in 1994 as a women’s collection complementing CERTUS’s existing

Go Girl Only was conceived in 1994 as a women’s collection complementing CERTUS’s existing lines, and was distinguished from other CERTUS models by the words “Girl Only” on the dial. It catered to women with watches incorporating color and decorative elements, differing in target audience and design direction from CERTUS itself, which offers a broad range of watches for men and women. It later developed as an independent brand and changed its name to GO Mademoiselle in 2019. Unlike the children’s models of CERTUS JUNIOR, it is positioned as a historical offshoot line that served the women’s watch segment.

CERTUS JUNIOR

Sub-brand

Watches

A line for children's time learning and everyday use

CERTUS JUNIOR is a series within CERTUS's watch line serving a child-oriented role. While

CERTUS JUNIOR is a series within CERTUS's watch line serving a child-oriented role. While CERTUS itself centers on adult models, it offers watches with colors and patterns for children, as well as dials that make it easier to learn to tell time, distinguishing its target age group and purpose of use. Its target group also differs from that of Go Girl Only (later GO Mademoiselle), which was developed for women. Within CERTUS's lineup, it is positioned as a kids' line for children's everyday use and opportunities to learn to tell time.

1994 Sub-brand

Go Girl Only

Watches

A CERTUS offshoot line that served the women’s watch segment

Go Girl Only was conceived in 1994 as a women’s collection complementing CERTUS’s existing