Go Girl Only

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Overview

Go Girl Only was a watch brand conceived by Philippe Berard in 1994 as a women’s collection for CERTUS, produced by SMB, a watchmaker in Besançon, France. It began as a collection of CERTUS wristwatches marked “Girl Only” and focused mainly on affordable watches for women. In 2019, it was renamed Go Mademoiselle, and it currently offers watches and jewelry.

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1 brands
Founded
1984
1984 Parent brand
CERTUS
Watches

A CERTUS offshoot line that served the women’s watch segment

Go Girl Only was conceived in 1994 as a women’s collection complementing CERTUS’s existing

Go Girl Only was conceived in 1994 as a women’s collection complementing CERTUS’s existing lines, and was distinguished from other CERTUS models by the words “Girl Only” on the dial. It catered to women with watches incorporating color and decorative elements, differing in target audience and design direction from CERTUS itself, which offers a broad range of watches for men and women. It later developed as an independent brand and changed its name to GO Mademoiselle in 2019. Unlike the children’s models of CERTUS JUNIOR, it is positioned as a historical offshoot line that served the women’s watch segment.

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