Tagline
Fashion brings the joy of self-expression, freedom, and confidence.
CHARLES & KEITH is a fashion brand founded in Singapore in 1996 by brothers Charles and Keith Wong. It offers shoes, bags, eyewear, accessories, costume jewelry, and other products, creating collections for everyday life and work. Its mission is “to bring joy and inspiration by enabling people around the world to express themselves freely through fashion.” Its vision is “to become the world’s most inspiring fashion-forward company.”
Concept
The brand’s mission is to bring joy and inspiration by enabling people around the world to express themselves freely through fashion.