CITIZEN EXCEED

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Overview

Tagline

Valuable encounters become a source of radiance.
CITIZEN EXCEED is a collection launched in 1977 by Japan's Citizen Watch Co., Ltd. as a luxury dress watch line from CITIZEN, with the concepts of “reliable quality” and “sophisticated, elegant design.” Since then, it has offered a wide range of models for men and women, as well as pairs, centered on light-powered Eco-Drive and radio signal reception, with features such as Direct Flight also supporting time setting around the world. The brand's message is “Valuable encounters become a source of radiance.”

Concept

“Reliable quality” and “sophisticated, elegant design”

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1918
1918 Parent brand
CITIZEN
Watches

A mature line for dress occasions and refined everyday wear

CITIZEN EXCEED is a brand in the dress and business watch segment that debuted in 1979, pl

CITIZEN EXCEED is a brand in the dress and business watch segment that debuted in 1979, placing emphasis on precision and exterior quality. It has offered watches suited to everyday attire through features such as slim designs, high-precision quartz, and Eco-Drive radio-controlled timekeeping. While The CITIZEN sets standards for the essence and technical benchmarks of watches, including annual accuracy and mechanical movements, and ATTESA is responsible for titanium technology, EXCEED is a mature line focused on a more formal level of refinement, including materials, finishing, slimness, and wearability.

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Country of origin, founding year, categories and parent brands.

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