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CITIZEN L

CITIZEN L

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Country: Japan
Founded: 2012 2010s
Category: Watches
Related brands: Watches brands founded in the 2010s Watches brands from Japan

Overview

Tagline

Sustainable watches as beautiful as the Earth

CITIZEN L is a women's watch brand by Citizen Watch Co., Ltd. It debuted in Europe and North America in 2012 and later expanded its presence in Japan. All models feature Eco-Drive, which eliminates the need for regular battery replacement. The brand advances ethical manufacturing that takes the environment and human rights into consideration, with a focus on transparency, including the publication of product composition information, a DRC conflict-free declaration, and CO2 emissions data. The brand concept is “Beauty is Beauty.” The news section of its official website also includes information from 2026.

Concept

Beauty is Beauty

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1918

Year Brand Category Description

1918

CITIZEN

Parent brand

Watches

A women’s line centered on sustainability

CITIZEN L is a women’s brand that takes inspiration from the beauty of nature in its desig

CITIZEN L is a women’s brand that takes inspiration from the beauty of nature in its designs and integrates sustainability into product development and brand operations. In addition to light-powered Eco-Drive, it incorporates recycled and plant-derived materials, responsible mineral sourcing, and disclosures on packaging and carbon footprints. While xC focuses on a combination of functionality and design for women’s everyday lives, and Kii on a small, delicate appearance, CITIZEN L presents environmental and social considerations as its defining principles, making it a flagship line of CITIZEN’s sustainable watches.

1918 Parent brand

CITIZEN

Watches

A women’s line centered on sustainability

CITIZEN L is a women’s brand that takes inspiration from the beauty of nature in its desig