Tagline
Let me be Me
Concept
Be my true self “Live true to myself”
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Tagline
Let me be Me
Be my true self “Live true to myself”
Parent brands and sub-brands, ordered by founding year.
A core line responsible for the brand image
Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the
Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the brand image. The brand itself offers everyday-oriented products based on basics and communicates the idea of slow fashion, while PREMIUM is positioned as the line that expresses this idea most strongly. Whereas BASICS provides products for fans, PREMIUM brings the brand’s core to the forefront and presents CLATHAS’s fundamental approach as its main line through its offerings of bags and accessories.
A line that extends everyday offerings to fan segments.
Within CLATHAS's licensed product range, BASICS is positioned as a line that delivers prod
Within CLATHAS's licensed product range, BASICS is positioned as a line that delivers products to customers, including CLATHAS fans. The brand itself offers everyday-oriented products based on basic styles; while PREMIUM establishes the brand image, BASICS extends that offering to a more accessible range of products. As the practical counterpart to PREMIUM, it serves to broaden the points of contact with the brand.
A core line responsible for the brand image
Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the
Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the brand image. The brand itself offers everyday-oriented products based on basics and communicates the idea of slow fashion, while PREMIUM is positioned as the line that expresses this idea most strongly. Whereas BASICS provides products for fans, PREMIUM brings the brand’s core to the forefront and presents CLATHAS’s fundamental approach as its main line through its offerings of bags and accessories.
A line that extends everyday offerings to fan segments.
Within CLATHAS's licensed product range, BASICS is positioned as a line that delivers prod
Within CLATHAS's licensed product range, BASICS is positioned as a line that delivers products to customers, including CLATHAS fans. The brand itself offers everyday-oriented products based on basic styles; while PREMIUM establishes the brand image, BASICS extends that offering to a more accessible range of products. As the practical counterpart to PREMIUM, it serves to broaden the points of contact with the brand.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
CLATHAS is from Japan.
CLATHAS was founded in 1988.
CLATHAS covers the following categories: Clothing, Bags, Accessories, Lifestyle products, Wallets.