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CLATHAS PREMIUM

CLATHAS PREMIUM

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Country: Japan
Founded: 1988 1980s
Category: Bags Accessories Wallets
Related brands: Bags brands founded in the 1980s Bags brands from Japan

Overview

Tagline

Let me be ME

CLATHAS PREMIUM is a brand developed as the PREMIUM line of CLATHAS, a Japanese women's brand. Since its launch in 1988, CLATHAS has offered products through two lines, PREMIUM and BASIC, guided by the philosophy of embracing the diverse ways women express their individuality. Centered on the idea of slow fashion, PREMIUM aims to foster a “slow-fashion mindset” through a brand concept such as “Let me be ME – Shedding my fictional self,” and focuses on fashion accessories including bags, wallets, small goods, and accessories.

Concept

Let me be ME – Shedding my fictional self.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1988

Year Brand Category Description

1988

CLATHAS

Parent brand

Clothing

A core line responsible for the brand image

Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the

Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the brand image. The brand itself offers everyday-oriented products based on basics and communicates the idea of slow fashion, while PREMIUM is positioned as the line that expresses this idea most strongly. Whereas BASICS provides products for fans, PREMIUM brings the brand’s core to the forefront and presents CLATHAS’s fundamental approach as its main line through its offerings of bags and accessories.

1988 Parent brand

CLATHAS

Clothing

A core line responsible for the brand image

Within CLATHAS, which began in 1988, PREMIUM is positioned as a line that establishes the