Closely is a Swedish women's underwear and sportswear brand founded in 2019 by Tove Langseth and Filip Nilsson. Its range includes bras, panties, leggings, and sports tops, with an emphasis on functionality and fit. The brand promotes an approach to design that takes bodily diversity into account and values freedom of movement, comfort, and reducing environmental impact. It began offering products in 2020 and is currently sold as part of Lindex's brand portfolio.
Concept
Closely focuses on clothes that feel liberating and sensual and work hard to minimise the impact this effort has on our planet.