Lindex

Closely is a women’s brand that Lindex joined as a partner and investor in 2019 to connect its expertise in underwear with new business opportunities. It was launched in 2020. While Lindex itself covers a broad range of categories, including womenswear, children’s clothing, and underwear, Closely has a specialized offering centered on underwear, with sportswear also available. It emphasizes fit and function, incorporating perspectives on women’s bodies and underwear design, as well as efforts to reduce environmental impact, into its products. While Female Engineering develops products addressing health concerns associated with life stages such as menstruation and menopause, Closely focuses primarily on everyday underwear and clothing for exercise.

Female Engineering is a brand launched by Lindex to expand into the femtech field, drawing on knowledge of women’s bodies and fit developed through Lindex’s long-standing work in underwear. Through collaboration with scientists and technology partners, it incorporates research and development, including patented technologies, into products that address needs associated with women’s life stages, such as menstruation, pregnancy and postpartum, and menopause. It offers items including absorbent underwear, swimwear designed for menstruation, and clothing for menopause, with a role distinct from Lindex itself, which offers a broad range of women’s clothing, children’s clothing, underwear, and other products. In contrast to Closely, which centers on underwear and sportswear, Female Engineering is the line responsible for developing functional products in response to women’s health needs.