Tagline
A new form of jewelry for the future, preserving the emotion and beauty of the moment it is received.
cofl by ４℃ is a sustainable jewelry brand from 4℃. Launched on November 12, 2021, it operates on a D2C model, with jewelry made by artisans in Japan using environmentally conscious materials such as recycled metal and lab-grown diamonds. Its brand concept is: “Protecting the environment we have today through sustainable choices that do not damage nature or use excessive resources, and connecting the joy of wearing jewelry to the future.” It donates 1% of its sales to more trees. Director 清水淑恵 oversees the direction from concept development through product planning.
Concept
Protecting the environment we have today through sustainable choices that do not damage nature or use excessive resources, and connecting the joy of wearing jewelry to the future.