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8ON8 vs BRIEFING: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 8ON8 Swap brands

8ON8

China Founded 2017

Sporty & sportswear · Outdoor & functional · Avant-garde & designer

BRIEFING

Japan Founded 1998

Sporty & sportswear · Outdoor & functional · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Avant-garde & designer

    8ON8 shows a stronger emphasis

  • Trends & youth culture

    8ON8 shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 8ON8 (solid line, circles)
  • BRIEFING (dashed line, squares)
Traits of 8ON8 and BRIEFING, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 8ON8
  • BRIEFING
Minimal & basics
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Polished & dressy
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Luxury & heritage
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Avant-garde & designer
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Decoration & playfulness
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Streetwear
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Trends & youth culture
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Sporty & sportswear
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand
Outdoor & functional
8ON8：Relative prominence within the brand
BRIEFING：Relative prominence within the brand

Basic information

Field
8ON8
BRIEFING
Country China Japan
Founded 2017 1998
Category Clothing Bags
Other categories — Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

8ON8

No information is available.

BRIEFING

Collaborations

8ON8

  • 2025-07-26

    grounds

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

8ON8 collaborations

BRIEFING

  • 2025-08-23

    BEAMS

    A USA-made “TA PACK” special edition by BRIEFING × BEAMS PLUS, released in August 2025 as a commuting bag.

BRIEFING collaborations

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