GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs Local Authority: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Streetwear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
GU shows a stronger emphasis
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Polished & dressy
GU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- Local Authority (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2006 | 2014 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | — |
— indicates information that is not available.
Brand profiles
Local Authority
Local Authority is a streetwear brand started in 2014 by Jeff Skene and Alan Sutcliffe in Malibu, California, USA. Centered on a passion for surf, skate, and bike cultures, as well as music, the brand offers graphic T-shirts, fleece, denim,...
Collaborations
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FRUIT OF THE LOOM
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BEAMS
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MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.