Tagline
For all women who enjoy change, regardless of age or situation.
COUDRE is a brand developed by MIKIRI STORE. It offers clothing such as tops, bottoms, dresses, and outerwear, as well as accessories and fashion goods. Stylist Aya Kaneko serves as Director and guides the brand’s direction. Based on the idea of “for all women who enjoy change, regardless of age or situation,” it is built around the theme of items that update everyday life. As it will celebrate its seventh anniversary in January 2026, it can be considered to have started in 2019.
Concept
As families grow and connections with friends gradually change, the things one has always loved become clearer, while a slight change to the daily routine also feels desirable. Against this backdrop, the concept considers what items, when added to what one already has, can refresh everyday life and make each otherwise unremarkable day a pleasant one.