Creed is a British fragrance maison founded in London in 1760 by James Henry Creed. It began as a tailoring maison serving the British royal family and aristocracy, and now focuses primarily on luxury perfumes for men and women. It promotes haute parfumerie that combines British tailoring with French savoir-faire, centered on the “Art of Millésime,” with hand blending and maturation using rare natural ingredients. Under Olivier Creed’s creative direction, it has created signature fragrances such as Aventus and has an international presence.
Concept
A different cut of Haute Perfumery, where British tailoring meets French savoir-faire.