Tagline
A relaxed, natural way to make every day special.
CRICKET is a Japanese accessories brand whose roots lie in a necktie wholesale business started by Tadashi Fujimoto in Fukuoka in 1960. With neckties as its main offering, it produces men’s casual and formal items including pocket squares, tie pins, cufflinks, and belts. Guided by its official motto, “Enjoy one cherished item for a long time,” the brand offers products designed to accompany everyday life in a relaxed, natural way. It continues to make neckties rooted in traditional style and is currently operated by Cricket Web.
Concept
Enjoy one cherished item for a long time