CRITIC is a streetwear brand launched in Korea in 2005, originating from the creative crew Savant. Primarily focused on menswear, it offers T-shirts, jackets, pants, caps, and other items, and is known as one of Korea’s first-generation streetwear brands. Its philosophy is to incorporate elements of the past into contemporary designs and express “critical thinking” through black humor and satirical graphics. It is currently operated by Aboutblank&co and continues to be active in Korea’s street fashion scene.
Concept
Critical thinking with satirical elements that are graphically conveyed through fashion.