cuorequal

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Overview

cuorequal is a fashion brand whose coined name combines cuore (heart) and equal. Created by brand producer aiko (@aiko.01234), the brand offers women’s and men’s clothing, as well as bags and accessories, online under the concept of “simple and cute clothes.” It is also available on ZOZOTOWN, and the brand offers cuorequal premium line, aimed at everyone from children to adults and based on the concept “A piece that stays close to your everyday life.”

Concept

Simple and cute clothes

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cuorequal premium line
Clothing

A premium line focused on T-shirts for everyday wear

cuorequal premium line is a derivative line presented under an independent line name in pr

cuorequal premium line is a derivative line presented under an independent line name in product descriptions by its parent brand, cuorequal. While the regular cuorequal range broadly covers clothing and fashion accessories for women and men, this line is aimed at everyone from children to adults and focuses primarily on T-shirts, with the tagline “A piece that stays close to your everyday.” It is also characterized by using bodies from a long-established T-shirt brand and applying print finishes by hand to each piece. The line extends the parent brand’s everyday-wear offering with a focus on T-shirts. The same name, concept, and specifications appear across multiple product descriptions on ZOZOTOWN and WEAR.

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Country of origin, founding year, categories and parent brands.

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