Tagline
A presence that helps you find your true self.
cussil is a fashion brand from Japan that began operating in 2022. Created by fashion influencer Yu (aaxxy2), it offers clothing, accessories, shoes, and more for men and women through ZOZOTOWN’s “YOUR BRAND PROJECT,” a project for individual brands. The brand proposes styles that help people discover a new self, even if they do not know what makes them unique, and aims to be a presence that helps them find their true selves, like CuS (covellite). Many of its products are designed to be worn by all genders.
Concept
The brand proposes styles that allow people—whether or not they know what makes them unique—to become or discover a new self. Like CuS “covellite,” which holds a hidden brilliance within, it aims to be a presence that helps people find their true selves.