CUSTOMUS

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Overview

Tagline

Maximize Your Individuality
CUSTOMUS is a contemporary casual brand centered on menswear, launched in 2017 by Korean designer Won Kyung Muk. Emphasizing the individuality of urban residents, it promotes “Maximize Your Individuality” and offers business casual and street casual styles based on workwear. The brand name combines “Neo Custom” and “Us,” expressing an ethos of establishing new habits through the coexistence of diverse ideas, values, and cultures. It has lines including X-OFFICE, T-WORKS, and FIXIE, and continues to be offered through its official online store.

Concept

The idea that we can only be happy through our various ideas, values and coexistence with various cultures.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2017
2017 Sub-brand
FIXIE
Clothing

A sporty casual line centered on bicycle culture

FIXIE is a sporty casual line derived from CUSTOMUS’s brand concept, drawing inspiration f

FIXIE is a sporty casual line derived from CUSTOMUS’s brand concept, drawing inspiration from fixed-gear bicycle culture and the lifestyle of getting around the city. It combines the sensibility of street casual with the functionality of sportswear, offering clothing suited to commuting, urban travel, and leisure. In contrast to X-OFFICE, which is for office wear, and T-WORKS, which is for vintage workwear, it is explicitly positioned as the sub-line for active urban living.

- Sub-brand
T-WORKS
Clothing

A street line that reinterprets workwear

T-WORKS is a street-contemporary workwear line derived from CUSTOMUS. Centered on a street

T-WORKS is a street-contemporary workwear line derived from CUSTOMUS. Centered on a street lifestyle that transcends age and generations, it offers casual wear incorporating subtle vintage touches and military elements. While X-OFFICE focuses on office casualwear, T-WORKS targets blue-collar workwear, presenting the brand’s workwear foundation with a stronger street orientation.

- Sub-brand
X-OFFICE
Clothing

A preppy line for white-collar workers

Within CUSTOMUS’s lineup, X-OFFICE is a preppy-inspired offshoot line focused on white-col

Within CUSTOMUS’s lineup, X-OFFICE is a preppy-inspired offshoot line focused on white-collar workwear. It combines oversized silhouettes with distinctive casual expression, bringing CUSTOMUS’s street sensibility to urban office casualwear. Unlike T-WORKS, which reinterprets workwear for blue-collar workers, and FIXIE, which is rooted in cycling culture, it is positioned as an offering for commuting and workplace settings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about CUSTOMUS

Country of origin, founding year, categories and parent brands.

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