Tagline
Be sure wear pure
CYCLE is a denim-focused fashion brand founded in 2000 in Italy’s northeastern Veneto region by designers Andrea Bertin and Elena Boaretto. Centered on Italian manufacturing craftsmanship and material research, it offers men’s and women’s jeans as well as tops, outerwear, knitwear, dresses, and other items. Focusing on fashion’s circularity, the brand advocates reinterpreting traditional materials and finishes in a contemporary way, and has expanded internationally as luxury jeanswear that connects prêt-à-porter and casualwear.
Concept
Expressing cyclical nature typical of fashion, reinventing the life cycle of products, and using traditional materials and finishes in a contemporary key.