Tagline
DESIRE - UNIQUENESS
D.PRIQUE is a contemporary/streetwear brand based in Seoul, South Korea, founded in 2016 by its founder, Jeong Jae-han. Centered on the practicality of crossing the boundary between high fashion and streetwear, it develops collections focused on everyday clothing. The brand name derives from DESIRE, PARADOX, and UNIQUENESS, and expresses the fusion of opposing elements such as ideals and reality, and popular culture and art. It emphasizes contemporary minimalism, functionality, and comfort, and proposes a minimalist wardrobe using high-quality fabrics from South Korea and Japan.
Concept
The union of contemporary minimalism and design aesthetics