DAILY

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Overview

DAILY is one of the lines offered by DURT, a fashion brand from South Korea. Launched in 2022, DURT proposes lifestyle items suited to different times, places, and occasions (TPO), under the motto “A Beautiful Greed.” Among its four lines, DAILY is defined by the keyword “Everyday, Simple” and offers casualwear intended for everyday use, including T-shirts, hoodies, sweatshirts, and caps. It is positioned as one of DURT’s core lines alongside URBAN, RESORT, and TRAVEL.

Concept

Everyday, Simple

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2022
2022 Parent brand
DURT
Clothing

A core daily line providing basic clothing for everyday life

One of the four lines offered by DURT, it provides basic clothing for everyday life. Offic

One of the four lines offered by DURT, it provides basic clothing for everyday life. Official retail information positions it around the keywords “Everyday, Simple,” and the name is used for core items such as T-shirts and sweatshirts. While URBAN offers an urban, minimalist approach, RESORT is aimed at relaxation and leisure, and TRAVEL focuses on functionality and outdoor use, DAILY covers everyday clothing without limiting it to a specific use. It is not an independent brand, but an everyday-wear line that continues as part of DURT’s brand lineup.

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