Damart

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Country: France
Founded: 1953 1950s
Category: Clothing Accessories Textiles and material technology
Related brands: Clothing brands founded in the 1950s Clothing brands from France

Overview

Tagline

Warmth in motion

Damart is an apparel brand originating in Roubaix, northern France. It was founded in 1953 by Jules, Joseph and Paul, the three brothers of the Depature family, and developed its own heat-retaining fiber technology, “Thermolactyl.” Starting with underwear, the brand offers a wide range of clothing and accessories for women, men and children. It uses functional technologies such as Thermolactyl and Climatyl, and also produces Damart Sport sportswear. The brand is built around innovation, consideration, freedom and pleasure.

Concept

Innovation, Consideration, Freedom and Pleasure

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2008-2011

Year Brand Category Description

2008

Damart Sport

Sub-brand

Clothing

A sports line focused on functionality during physical activity

Damart Sport is an independent sports line launched by Damart in 2008. It applies technolo

Damart Sport is an independent sports line launched by Damart in 2008. It applies technologies developed by Damart, such as Thermolactyl, to clothing suited to activities including running, hiking, and snow sports. While Damart itself offers a broad range of everyday clothing, Damart Sport focuses on functionality during physical activity and is presented as a separate collection on the official website.

2011

Happy D. by Damart

Sub-brand

Clothing

Discontinued line for a contemporary senior demographic

Happy D. by Damart was a prêt-à-porter sub-brand derived from Damart, developed for a more

Happy D. by Damart was a prêt-à-porter sub-brand derived from Damart, developed for a more contemporary senior demographic. While Damart itself offered a broad range of clothing, Happy D. by Damart was positioned as a line with a distinct target audience and fashion offering. Damartex’s materials record the end of its business activities in 2016, and it is now a discontinued sub-brand.

Damart Pro

Sub-brand

Clothing

A functional apparel line for professional environments

Damart Pro is a specialist line that extends Damart’s technology to professional environme

Damart Pro is a specialist line that extends Damart’s technology to professional environments such as industry, construction, transport, and public services. Unlike Damart, which is for general customers, and Damart Sport, which is for sports use, it offers clothing intended to address temperature fluctuations, flames, and other conditions encountered at work. Its range includes products using Thermolactyl and Climatyl, and the line extends Damart’s functionality into workwear.

2008 Sub-brand

Damart Sport

Clothing

A sports line focused on functionality during physical activity

Damart Sport is an independent sports line launched by Damart in 2008. It applies technolo