Happy D. by Damart

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Overview

Happy D. by Damart was a women’s brand derived from the French brand Damart. It launched in 2011 as a new store concept and offered apparel primarily for senior women. It was sold mainly in France and Belgium through independent stores and shop-in-shops within Damart stores, among other outlets. The Damartex Group decided to discontinue the brand at the end of 2015 and announced the decision in 2016.

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1 brands
Founded
1953
1953 Parent brand
Damart
Clothing

Discontinued line for a contemporary senior demographic

Happy D. by Damart was a prêt-à-porter sub-brand derived from Damart, developed for a more

Happy D. by Damart was a prêt-à-porter sub-brand derived from Damart, developed for a more contemporary senior demographic. While Damart itself offered a broad range of clothing, Happy D. by Damart was positioned as a line with a distinct target audience and fashion offering. Damartex’s materials record the end of its business activities in 2016, and it is now a discontinued sub-brand.

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