DANDEL is a youth-culture fashion brand launched in South Korea in 2022. It is operated by Mayonnaise Co., Ltd., based in Seoul, and offers everyday wardrobe items such as T-shirts, sweatshirts, pants, outerwear, bags, and caps. The brand is officially described as drawing inspiration from the freedom and possibilities of dandelion seeds dancing on the wind, and as offering “comfort” and “a small sense of something special” in everyday life.
Concept
A youth-culture brand inspired by the freedom and possibilities of dandelion seeds dancing on the wind, offering both “comfort” and “a small sense of something special” in everyday life.