Tagline
Make Better Movement
DANP is an athleisure brand based in Seoul, South Korea, founded in 2021 with inspiration from dance. It develops sportswear that considers not only physical comfort but also visual discomfort, so dancers can focus on movement, and produces content related to dance culture, including online columns and a community. With “Make Better Movement” as its mission, the brand is expanding from dance into various areas of sport.
Concept
To get everyone in the world interested in dance