DARLING, YOU'RE BAD

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For all darlings with an appeal of their own.
DARLING, YOU'RE BAD is a womenswear brand launched in 2020 by two female designers based in Seoul, South Korea. The brand offers clothing and accessories centered on its distinctive, beautiful, and alluring mood. Focusing on the dual meanings of “BAD”—“bad/dangerous” and “alluring/lovely”—the brand’s philosophy is to express sensuality, often perceived as dangerous, through romantic and beautiful clothing.

Concept

The brand develops a beautiful, captivating mood unlike any found elsewhere.

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