Tagline
Fair Fits Better
DAWN Denim is a German denim brand founded in 2015 by Ines Rust, Gabriel Fellsches, and Marian von Rappard, and is based in Berlin. It creates denim clothing, focusing on jeans, with Ines Rust responsible for design. Production takes place at its own factory in Saigon, Vietnam, with an emphasis on fair working conditions, environmental responsibility, and supply chain transparency. Its stated business philosophy is to balance “people, planet, and profit.”
Concept
Our mission is to prove our business model—a balanced approach to people, planet, and profit.