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Fenty X Puma

Basic information

Country
Germany
Founded
2015
Category
Clothing / Bags / Footwear

Overview

Fenty X Puma is PUMA’s official collaboration line, with Rihanna as creative director. Launched in 2015, it is centered on expanding the boundaries between fashion and sport, reinterpreting PUMA’s classic silhouettes through Rihanna’s design language. Beginning with the Creeper in 2015, it has released footwear and apparel and is also known for shows in New York and Paris. The line is still ongoing.

Parent brands

  • PUMA 1948

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship that began with the 2015 Creeper and a run from 2015 to 2018, it officially relaunched in 2023 with Rihanna as Creative Director. New releases continued in 2025, and as a Rihanna-led line alongside the SELECT collaboration group, it reinterprets PUMA’s sports archives through items such as the football-inspired Avanti.

    A Rihanna-led collaborative fashion line