DAYDAY is a fashion brand from South Korea that began operating in 2019. Based on a streetwear aesthetic, it offers apparel and accessories with casual, cute designs that can be worn by people of any gender. Under the concept “LIFE IS DAYDAY” (blending into everyday life), it has expanded beyond fashion into cafés, food and drink, and spatial design. It opened its first store in Osaka in 2020 and has since opened stores and held pop-ups in various parts of Japan, including Nagoya, Kobe, and Fukuoka.
Concept
LIFE IS DAYDAY