Tagline
With your dreams
DAYLIFE is a fashion and lifestyle brand that launched in Seoul, South Korea, in 2010. Centered on backpacks, it offers bags, clothing, hats, and accessories such as wallets. The brand's slogan is “With your dreams,” and its main theme is teenagers pursuing their dreams; it has expressed stories related to dreams through colorful, trend-conscious designs. Its large-capacity backpacks are a signature product, and its products are also available in parts of Asia, including Japan. Current official brand information positions it as a brand that tells of exciting moments that remain memorable and are yearned for.
Concept
Daylife talks about every exciting moment we remember and yearn for.