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DOUBLE EIGHT

DOUBLE EIGHT

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Country: South Korea
Founded: 2010 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

A sense that shines in everyday life

DOUBLE EIGHT is a unisex casual fashion brand founded in 2010 by Shim Jun-sik in Dongdaemun, Seoul, South Korea. It finds a free and distinctive real-way style in everyday life and offers street casualwear that adds its own graphic mood to basic items. Its range includes T-shirts, sweatshirts, pants, knitwear, and outerwear. Centered on minimal yet distinctive realwear, the brand is characterized by affordable prices and a fast product rollout. It is operated by Three Brothers and also offers a kids’ line.

Concept

The concept draws inspiration from the fun, freedom, and comfort of everyday life, while DOUBLE EIGHT signifies the joy of being together.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

DOUBLE EIGHT KIDS

Sub-brand

Clothing

A derived line extending into the children’s market

DOUBLE EIGHT KIDS is an independent brand for children derived from DOUBLE EIGHT. Launched

DOUBLE EIGHT KIDS is an independent brand for children derived from DOUBLE EIGHT. Launched in May 2020, it extended the parent brand’s street-casual direction and graphic elements into children’s apparel. Its target age group and product design were distinct from the adult unisex line, and it was positioned as active everyday wear. In the operating company’s official announcement, it was treated as a brand alongside DOUBLE EIGHT and was also listed on a brand page under the name “DOUBLE EIGHT KIDS.”

2020 Sub-brand

DOUBLE EIGHT KIDS

Clothing

A derived line extending into the children’s market

DOUBLE EIGHT KIDS is an independent brand for children derived from DOUBLE EIGHT. Launched