DOUBLE EIGHT KIDS

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Overview

DOUBLE EIGHT KIDS is a kids’ line derived from the Korean street casual brand DOUBLE EIGHT. Launched in 2020, it was developed by the fashion company Slee Brothers. It carries forward the parent brand’s street-inspired feel and distinctive designs, focusing primarily on unisex kidswear. Its strengths include fast product supply based in Dongdaemun and reasonable prices. Kim Min-seok was in charge when the line launched.

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1 brands
Founded
2010
2010 Parent brand
DOUBLE EIGHT
Clothing

A derived line extending into the children’s market

DOUBLE EIGHT KIDS is an independent brand for children derived from DOUBLE EIGHT. Launched

DOUBLE EIGHT KIDS is an independent brand for children derived from DOUBLE EIGHT. Launched in May 2020, it extended the parent brand’s street-casual direction and graphic elements into children’s apparel. Its target age group and product design were distinct from the adult unisex line, and it was positioned as active everyday wear. In the operating company’s official announcement, it was treated as a brand alongside DOUBLE EIGHT and was also listed on a brand page under the name “DOUBLE EIGHT KIDS.”

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