Tagline
Define Your Style With Attitude
DEAR,ME is a womenswear brand based in Seoul, South Korea. It offers tops, bottoms, dresses, and accessories, and emphasizes self-expression and confidence through clothing. Its official slogan is “Define Your Style With Attitude.” Its style is centered on a balance of strong attitude and understated construction, proposing looks that allow people to express their mood while staying true to themselves. The brand is also featured at Hi Seoul Showroom in Seoul.
Concept
A journey from girl to girl, for me.