Tagline
Casual styles that bring refined British elegance into everyday life
DECOY SINCE 1981 is a Japanese women’s fashion brand launched in 1981. Featuring a duck mark as its trademark, it focuses on casual wear with a traditional style incorporating British heritage, and also offers fashion accessories such as bags and hats. It presents a lifestyle centered on the refinement and authenticity associated with enduring British traditions. The brand is currently developed by Cross Plus and is expanding its scope as a well-being brand combining apparel and travel goods.
Concept
A well-being brand with travel as its concept