DELUSION LAND is a fashion brand focused on streetwear. For its first collection, it released T-shirts combining loose streetwear silhouettes with graphics evocative of communism. The brand depicts a surreal, unreal “country of delusion,” imagined as a country like Asia where its own currency, “天,” is in circulation and the government is not functioning well. The brand is characterized by incorporating this fictional national setting into its clothing and graphics.
Concept
This country is surreal and unreal. This country is like a country in Asia. This country is where a currency called “天” is in circulation. This country is where the government is not functioning well. Such an imagined country was designed.