DEMODEE / Démodée is an accessories brand from Japan that started in 2010. It is created by two female designers, Miyuki Yokota and Tomoko Ozaki, and offers bags, hair accessories, brooches, umbrellas, and other items, with bag charms at its center. The brand focuses on accessories made with fabrics, ribbons, bijoux, and fur, and proposes “colorful everyday life through accessories.” Doll charms are its signature icon, and the brand also exhibits at trade shows overseas.
Concept
A colorful everyday life through accessories